WordPress is a hugely popular platform for small business owners and bloggers alike. Primarily because WordPress doesn’t need payment for hosting at its basic level, as well as having a user-friendly dashboard. As a small business owner, there’s countless benefits for using this platform, including saving time and money usually associated with setting up a website.
Even though it is possible, to create your own website using the free WordPress platform, it’s a daunting project to take-on, on top of the usual tasks involved in running your business. If it’s your first time prepare yourself for a steep learning curve.
Understandably, most business owners are happy to save themselves time, money and frustration enlisting a professional web design company to build a custom website for them using the WordPress platform.
But what does a professional web designer really bring to the table?
1. Customize the look, feel and functionality of your website to suit your brand
WordPress is popular for its abundance of ready to use website templates, however, if want a unique brand experience for your visitors, even the templates need a lot of tweaking. A developer can work with you to upgrade your basic template to suit the look and feel you want for your site. The free templates might seem like the easy option, however, several times I’ve been asked to step in a takeover from well-meaning business owners who’ve come to realize the time investment in customizing a template is significant, without the necessary the skill set; chalking the experience up to ‘you just don’t know, what you don’t know until you’ve dived in head first!.’
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2. Optimal and responsive website performance
Anything less than a friendly user experience will cause your hard-earned traffic to click off your site at warp speed. A professional web design and development engineer will not only help with aesthetics but also guarantee a seamless experience that will surprise and delight your site visitors. Use your designers’ experience to choose the right plugins to complement your website without compromising performance.
3. Your website developer is your troubleshooting guru
WordPress is known for its regular updates which help to keep the site safe, secure and up to date. We all want our website to include the latest functionalities and plugins… and choosing plugins that will work well together and do what they promise comes with experience. Unfortunately, not all plugins are created equal, and sometimes plugins don’t play well together as well as updates wreaking havoc with each other in the background, which can cause issues and can even crash on your site. Save yourself the panic and headache of troubleshooting issues as they arise.
4. A professional website development company will have SEO options on offer to suit your budget
You want your content picked by the major search engines, business directories, and blogging platforms so your business is easily found. Offering backlinks that are SEO compliant and work to attract targeted traffic to your site is only a small part of the SEO equation. Professional SEO services offer keyword research, heading creation, sitemap creation, URL generations, Google Webmaster, Bing Website Master and Google Analytics creation to name a few. Some services will also include Robots.txt generation, meta tag generation, image alter tags and check your websites crawl errors. Talk with your developer about what SEO options they recommend.
5. Create and support a responsive website on all devices
WordPress is our first choice for building websites for small businesses, they not only offer a responsive and mobile friendly platform to build on but also when it comes time to hand over the reigns, WordPress’s user friendly dashboard will allow them to edit content and add new posts, pages, and products with a minimal amount of training.
A professionally designed and developed website gives your business a competitive edge. Click below to take a look at the packages we offer or ask a customized quote tailored to your business needs.